Headed to Nashville for MAX 2026. Packing more than hardware.

What we're bringing along: a few observations from the last year visiting plants across Europe and Asia.

1. The gap between "automated" and "intelligent" is wider than most realize. Lots of lines run automatically. Few actually talk to you about what's happening inside the process.

2. Traceability is no longer a luxury. It's becoming table stakes. The manufacturers who can link every assembly result to a serial number are the ones winning contracts.

3. The best solutions aren't always the most complex. Some of the most impressive efficiency gains we've seen came from simplifying—not adding.

Let's compare notes at Booth 1037.

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